Research Methods in Psychology: Evaluating a World of Information Second EditionW. W. Norton & Company #ad - Research methods in Psychology Evaluating a World of Information. A text that will make your students care about research methods as much as you do. This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.
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Research methods in Psychology Evaluating a World of Information. Drawing on examples from popular media and journals, author Beth Morling inspires a love of her subject by emphasizing its relevance. The third edition builds on this successful foundation by providing new ways for students to practice what they learn.
How Customers Think: Essential Insights into the Mind of the MarketHarvard Business School Press #ad - An all-new tool kit: zaltman provides research tools - metaphor elicitation, response latency, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, and implicit association techniques, long before competitors do.
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. Used book in Good Condition. Research methods in Psychology Evaluating a World of Information. Drawing heavily on psychology, sociology, zaltman combines academic rigor with real-world results to offer highly accessible insights, neuroscience, and linguistics, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble.
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Data Analysis: An Introduction Quantitative Applications in the Social SciencesSAGE Publications, Inc #ad - It will provide social science researchers with the tools necessary to select and evaluate statistical tests appropriate for their research question. Used book in Good Condition. Research methods in Psychology Evaluating a World of Information. Using a consistent data-set throughout the book to illustrate the various analytic techniques, the statistical significance of the relationship between two variables, Michael Lewis-Beck covers topics such as univariate statistics, simple regression in which the dependent variable is influenced by a single independent variable, measures of association, and multiple regression.
Used book in Good Condition. This accessible introduction to data analysis focuses on the interpretation of statistical results, in particular those which come from nonexperimental social research.
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Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—storytelling with Data will give you the skills and power to tell it! Research methods in Psychology Evaluating a World of Information. Used book in Good Condition. Used book in Good Condition. Specifically, you'll learn how to: understand the importance of context and audience determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience.
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail Marketing and Consumer Psychology SeriesRoutledge #ad - Used book in Good Condition. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Research methods in Psychology Evaluating a World of Information. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. Used book in Good Condition. Social media e. G. Linkedin, groupon, facebook, Twitter have changed the way consumers and advertisers behave.
Research Designs Quantitative Applications in the Social SciencesSAGE Publications, Inc #ad - Used book in Good Condition. Used book in Good Condition. Spector covers major designs including: single group designs; pre-test/post-test designs; factorial designs, hierarchical designs; multivariate designs; the Solomon four group design; panel designs; and designs with concomitant variables. Research designs is a clear, compact introduction to the principles of experimental and non-experimental design especially written for social scientists and their students.
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Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. Used book in Good Condition. Used book in Good Condition. Crown Business. Sometimes radical yet always applicable, brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.
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Why people buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Crown Business. Used book in Good Condition. Research methods in Psychology Evaluating a World of Information. Used book in Good Condition.
The Human Brand: How We Relate to People, Products, and CompaniesJossey-Bass #ad - As a result, to achieve sustained success, companies must forge genuine relationships with customers. Applies the social psychology concepts of "warmth" what intentions others have toward us and "competence" how capable they are of carrying out those intentions to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Chobani, Domino's, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, Lululemon, and more Draws from original research, Sprint, Amazon, Zappos, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
Used book in Good Condition. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
The Human Brand: How We Relate to People, Products, and Companies #ad - . Why we choose companies and brands in the same way that we unconsciously perceive, love our smartphones, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, judge, and think the cable company is out to get us. Research methods in Psychology Evaluating a World of Information.
And as customers, we have a right to expect relational accountability from the companies and brands we support. Used book in Good Condition.